Your email database is one of the most important assets. Encourage your offline database to subscribe to your email newsletter and then put in place a strategy to start communicating with them effectively. A good newsletter will drive traffic to your site, encourage social shares, and generate leads.
A few companies provide marketing services to your Travel Agency such as Travelomatix.
Travelomatix is an award-winning travel technology platform, enabling the travel agencies, tour operators and holiday companies to leverage the key benefits of OTA platform. Travelomatix as a brand, is identified by improved ROI for customers while leveraging using the “Travelomatix technology” and superb client servicing, leading to customer retention and customer base expansion.
If you’re current email newsletter design isn’t responsive, then you should build a new one. Think about how often you plan to send emails and what kind of content you will include. Most providers will allow you to segment database so that every reader is receiving content relevant to them. Work your database at every chance. Remember that these are the customers who have opted to hear from you, so make every email count.
There are 3 important things to keep in mind when it comes to Email Marketing:
Using some very simple guidelines laid out in the post email subject lines best practice – personalization, relevance, good length, originality and variation. Make your Email stand out. It proves that relevancy to content and uniqueness is imperative to proper symbol use.
The content has to be relevant and interesting to the reader. Also, the aim here is to ensure that the reader doesn’t unsubscribe to your emails. Your content has to be informative and useful too. Continuity between the subject line and content is also very important.
Frequency is very important as you should figure what the most appropriate frequency is. Travel Agencies need to strike a fine balance between remaining in a recipient’s consciousness and relevant to their customers without overwhelming them or coming across as spam. It’s a difficult line to straddle. This could certainly be more strategic, with emails specifically capturing the attention of someone who might like a last-minute weekend trip to somewhere a few hours away.