Smartphones are playing a key role in the travel consumer journey. Research shows that 40% of travel site visits come from mobile. SMS might seem outdated but it does provide penetration, at a low cost to your agency or tour company. 96% of SMS messages are read and most of them are read in the first 3 minutes from sending.
To flourish in today’s travel industry, travel agents must embrace the mobile marketing revolution and put it to good use. Smartphone usage in the has been increasing day by day. Smartphone activities include reading the news, making reservations, shopping, social interaction, and entertainment. Everything is mobile. Each of those smartphone-related activities can be accomplished at home or on the run. In terms of the travel industry, mobile devices can now display all scheduling options, reservation confirmations, online booking, and even serve as e-tickets at many airports.
A few companies provide marketing services to your Travel Agency such as Travelomatix. Travelomatix is an award-winning travel technology platform, enabling the travel agencies, tour operators and holiday companies to leverage the key benefits of OTA platform. Travelomatix as a brand, is identified by improved ROI for customers while leveraging using the “Travelomatix technology” and superb client servicing, leading to customer retention and customer base expansion.
View Travelomatix: http://travelomatix.com/
Today’s travelers will most likely use a mobile device to search for travel agency help. This traveler may be checking websites, social media comments, and apps that can provide them information and recommendations regarding excellent service travel agents. A well-designed, interactive web page is a good start, but you need to stretch your marketing resources farther, building a social media presence that integrates across computer and mobile devices.
Your mobile marketing outreach may include text messaging, location-based social media, quick response (QR) codes and “agency-branded” apps that link your clients to their travel accounts to check on delays, cancellations, make changes, and communicate with you.
Mobile tools for agents’ use are important, too. Apps for travel agents like the Travel port Mobile Agent work on iPhone, iTouch, iPad, and Android mobile devices to give agents quick and complete access to GDS content (tap the app and sign into the GDS account).
The impact of mobile on the travel industry is felt not only in the increased speed and convenience of accessing vital travel information; it also is being felt in amazing interactive applications like augmented reality, gamification, and in-transit access to entertainment systems that make travelling more fully experiential and enriching.
To make the most of mobile marketing, the travel agent must determine which services to emphasize in a marketing campaign and begin developing mobility connections that will provide the greatest services to their client base.
Mobile technology takes “full service” to new levels, from quick flights booking to travel enrichment applications. Clients want fast access across the mobile technology spectrum to all the information pertinent to their travel from e-ticketing to arrival/departure updates, travel advisories, and fast and easy check-in capabilities.
Help clients easily find and work with you – via mobile technology.