Augmented reality (AR) allows the seamless overlay of computer graphics onto the real world to add more information enhance the perception of reality.The opportunity for the application of this software in the tourist industry are vast. Augmented reality technology, however, is revolutionizing the traveler’s experience by making the planning journey much more seamless, interactive, and simple. This technology makes it possible to layer digital enhancements over an existing reality or real life scenario.

Technology continues to change the way that tour and activity operators do business, and it’s important to always stay one step ahead of the game such as Travelomatix. Travelomatix is an award-winning travel technology platform, enabling the travel agencies, tour operators and holiday companies to leverage the key benefits of OTA platform. Travelomatix as a brand, is identified by improved ROI for customers while leveraging using the “travelomatix technology” and superb client servicing, leading to customer retention and customer base expansion.

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Augmented Reality for Tourism has tremendous potential to take your experience to the next level. Digital content like 3D animations, video, audio, images, charts, signals & indicators etc. can superimposed on devices. Based on a specific set of parameters like time, location, person and fiducial (trigger), a cloud based infrastructure etc.
Augmented Reality Tourism Apps can generate relevant content to handheld devices. Augmented reality is where the real future Travel Technology lies. Travel industry trends are always changing as technology drives new opportunities. This can give rise to new business ideas and create new revenue streams for Travel Technology companies. The global travel industry, and the way in which consumers experience it, is changing so dramatically that it requires a fundamental change to the way in which travel is sold and how the traveler is served.

The tourism industry is all about selling the experience of travel. Hotel operators want their guests to feel welcome and at home. Restaurants want to attract travelers who are interested in experiencing a new culture or flavor. Tour and activity operators want to offer unique experiences that can’t be had in any parts of the world. In this regard, virtual reality and augmented reality has the opportunity to change the entire game. This technology allows travelers to experience a particular place or activity prior to ever making their booking. They can decide for themselves, with nearly utmost certainty, if that option is the best choice for their upcoming trip.

Tour and activity operators can consider using augmented reality in the following ways:

  • Offer virtual tours of the places that you visit and the things that you do on your tours and activities. Give people a chance to preview the experience they are about to book.
  • Offer navigational tools that help people get around their chosen destination. This can be an added resource that helps you develop a reputation as a local guide rather than just a tour company.
  • Offer augmented-reality apps that can provide translation services for your international travelers. This can help everyone feel comfortable and confident while on one of your tours.
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