Inspiration is the building block on which the travel buyer launches their journey – travel brands leverage curiosity and cater to the emotional element that lies behind each individual’s travel decision before delivering experiences that meet those needs.Whether you’re selling the dream of a family friendly holiday by the sea or an adventure holiday that ticks those once-in-a-lifetime experiences off the bucket list, targeted inspiration is the key to turning those browsers into bookers.
This is the reason why personalisation is the buzzword of the moment – generalised approaches to sales and marketing that work well in other industries just won’t cut the muster in the travel business. However, the bottom line is that inspiring travel consumers in 2017 involves bringing together an optimal and personalised user experience with transparent pricing – whether the user becomes a customer or not. Provide enough value and inspiration early on in their journey and they are much more likely to return.
Providing inspiration for users means building a relationship fast. How? With top-notch content. Destination guides are an excellent example of inspirational content. When done well they enhance the user experience and warm up customers in the early stages, encouraging them to visit your site time and again. It’s also key to ensure your website is fully optimised for mobile browsing experiences whilst location-based content can help to deliver inspiration to users at the right time in their journey, no matter where they are in the world. Design your software with the customer in mind, offering inspiration at every part of the journey, and you’ll be on the right track for locking down loyalty and making those sales.
A few companies provide marketing services to your Travel Agency such as Travelomatix.
Travelomatix is an award winning travel technology platform, enabling the travel agencies, tour operators and holiday companies to leverage the key benefits of OTA platform. Travelomatix as a brand, is identified by improved ROI for customers while leveraging using the “travelomatix technology” and superb client servicing, leading to customer retention and customer base expansion.
Our mobile platform, and technology offers a seamless experience for users on the go, whilst our integrations can help you offer your customers the very best in inspirational content.