First impressions count. That’s why the savviest travel brands understand how important it is to invest in their website. After all, in this digital age, a company’s website is their calling card, the first impression an online consumer will receive of your brand. Here are some of the things you just shouldn’t do if you want a perfect website:
1. The text is illegible
Ensure the size of your text is large enough and that you’re not using illegible fonts. Additionally, pay close attention to your color scheme to avoid poor contrast between the background and lettering. We suggest using a single font for general text throughout your website, using bolder weights to emphasize important text, and if your branding requires it, another font can be used for main titles and headings. We recommend the smallest size of 12pt for the best reading experience.
2. There’s no design cohesion
Pick a style for your whole site to conform to that carefully considers the needs and desires of your target audience. Ensure tone of voice in your messaging and text remains consistent. The Color and style of imagery used should also remain consistent in order to not confuse users.
3. Navigation is tricky
When in doubt, keep things simple. Buttons and links scattered throughout your website without thought, will disrupt the flow of your user experience; if a visitor can’t easily figure out how to get where they want to be, they are likely to get quickly frustrated and log off. Planning your site’s structure will take time, but providing easy navigation to your prospective customers will prove invaluable.
How Travelomatix can help
Our fully optimized mobile booking platform will help you connect with customers on every device and ensure your travel website performs as well on a smartphone as it does on a desktop.
Travelomatix is an award-winning travel technology platform, enabling the travel agencies, tour operators and holiday companies to leverage the key benefits of OTA platform. Travelomatix as a brand, is identified by improved ROI for customers while leveraging using the “Travelomatix technology” and superb client servicing, leading to customer retention and customer base expansion.
When you partner with Travelomatix, our expert team will bring your brand to life on every screen and device. We combine creative flair and passion for great design with a deep understanding of user experience in the online travel market. The flexibility of our platform also enables us to create a solution that not only looks great, but is tailored to your requirements. To begin your journey to online success.