Social Media is not only a medium for marketing and branding activities and lead generation. Sales and business closures are also possible through social media. The research reveals that travellers log onto social media as late as 15 minutes before making a purchase.
Here are some suggestion as to how you can close leads on social media:
Travelomatix advises travel marketers to continue to view social media as a useful marketing tool up until the point of purchase, but with a focus on programmatic advertising targeting offers.
Customer testimonials are great for building trust. They act as some sort of proof to the visitor that your business lives up to its promises in providing fantastic trips abroad etc. If you use social media wisely, you can turn your social media profile into a hub of customer testimonials. Some legwork might be involved to generate some testimonials – asking customers for feedback or searching brand mentions – but it’s well worth your time.
Authenticity is everything these days. It enables people to relate to your business and marks you out as a reliable and trustworthy company. User-generated content (UGC) makes your business appear more authentic – ideal for getting leads over the line.
Travel businesses are in a privileged position when it comes to UGC, with travellers not shy about posting pictures and feedback from their trip – make the most of it.
Travelomatix is an award winning travel technology platform, enabling the travel agencies, tour operators and holiday companies to leverage the key benefits of OTA platform. Travelomatix as a brand, is identified by improved ROI for customers while leveraging using the “travelomatix technology” and superb client servicing, leading to customer retention and customer base expansion.
Consider our travel technology, which can provide insights into what it is that visitors want from your brand as they near a purchase.