Have you ever thought about using Pinterest to target consumers in the travel market? Thought not. However, over 150 million people a month now use the social media platform, which represents a 50% increase from the previous year.
Travelomatix is an award winning travel technology platform, enabling the travel agencies, tour operators and holiday companies to leverage the key benefits of OTA platform. Travelomatix as a brand, is identified by improved ROI for customers while leveraging using the “travelomatix technology” and superb client servicing, leading to customer retention and customer base expansion.
Ways Pinterest can be useful for your Travel Agency:
1. It drives sales
Over half of Pinterest users visit the platform with the primary objective of finding or buying something. Just one in ten Facebook and Instagram users log on with any intention other than to view and create posts.
For travel brands, this is an opportunity to not only position your feed as a source of inspiration, but as the business with which to buy a holiday.
2. It’s built for personalisation
Recently, Pinterest announced that it is incorporating artificial intelligence into its platform, using deep learning to improve its Related Pins feature. This means it can serve its users pins that they are more likely to do something with.
3. It’s video friendly
For a long time Pinterest didn’t really embrace video like the rest of them. Last year it took steps to rectify that, launching video advertising or ‘promoted video’ off the back of a reported 60% increase in the number of videos saved on the platform. This gives travel brands the opportunity to pair video ads with promoted pins – adding further credence to Pinterest’s ability to drive sales.
4. It has a growing male audience
Pinterest has been seen as a platform primarily for women. However, it’s no longer as female-dominated as it once was, with male usage increasing by 70% last year, meaning men now account for 40% of the site’s monthly active users. This is good news for travel brands, as it means they don’t have to divide things by gender – they can just look to target their audience.
However, if you are going to use Pinterest for all its worth, you better ensure that your website is up to scratch when users look to find out more about your business. Our travel technology will give your customers the optimum experience, no matter what screen and device they’re using.