A critical part of developing a successful business is setting goals, determining the steps needed to reach those goals, and outlining how and when you need to put those steps into action. Travel agents view business plans as complex documents that serve large corporations with hundreds, if not thousands, of employees. A business plan is simply a written plan that outlines the future of a Travel agent’s business and your personal road map to what your goals are and what to do to accomplish them.Decide where you want to take your business.

Start by determining the goals for your business including how much money you want to earn and how you want to earn it and what plan you’re going to put into place to realize those earnings. Host agency executives say that branding and marketing are integral parts of any business plan. Branding is synonymous with your position statement. You can call it your unique proposition whether that’s the insider information you provide customers or a different type of specialty, be it focusing on groups, honeymoons or certain types of travelers.

Once agents have established their brand, they need to develop their marketing strategy, deciding what to sell and whom to sell to. Travel agents need to be as specific as possible when coming up with marketing strategies. Plans can include calling five clients a week following trips they’ve taken and asking for referrals, making calls to five new clients a week, sending out emails to clients, putting 20 new clients a week in their CRMs, posting on social media, writing a blog and/or checking in with their host agencies to target offers to be sent to their clients. Educational and networking opportunities, including tapping into webinars and attending industry conferences, can also be a valuable part of a business plan. Agents should also be specific about scheduling all of these activities, writing down exactly what they plan to do and when they plan to do it.

Evaluate the business plan at least once a year, and maybe as frequently as every six weeks, to accommodate your customers changing needs and your goals. Business plan strategies should be realistic, and their success should also be something agents can measure. In the view of executives, no agent is exempt from the benefits a business plan provides.

Travelomatix is an award winning travel technology platform, enabling the travel agencies, tour operators and holiday companies to leverage the key benefits of OTA platform. Travelomatix as a brand, is identified by improved ROI for customers while leveraging using the “travelomatix technology” and superb client servicing, leading to customer retention and customer base expansion.


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